Why I Chose English for My Content

Before I made my first video, the hardest decision wasn’t about gear, software, or editing. It was something much simpler and much more annoying: which language should I create content in?

The obvious answer was Slovenian. It’s my mother tongue, and when you’re just starting out, going after your home market first feels like the safe move. But Slovenia is small — and small means limited reach. No matter how good the content is, you’re capped from day one.

English, on the other hand, felt like jumping into an ocean that was already full of fish. Thousands of creators, hundreds covering the same topics — I’d just be another voice in the noise.

Then it clicked: I’m my own person. I see the world in my own way, and I usually do things a little differently. One more voice in the ocean only disappears into it if it sounds like all the others. So English it is — and every now and then I’ll throw a Slovene word into the mix, just to see who perks up.

Content creation isn’t a side quest for me — it’s the route I want to take. Tech is where I’m most at home: networks, systems, hardware, the homelab. But I don’t want to be locked into how-to videos forever. The first video is already out just to break the ice, more are planned, and there’s a growing list of topics waiting to be made. The goal is to share my view on things, and how I think they should be.

I’m not trying to be the Slovenian Linus Tech Tips. I’d rather share, gather like-minded people, and build a real community around the things I’m genuinely into.

Money? Sure, if it comes — I won’t turn it down. But I’ve always seen YouTube as something more than that. It’s a place where people can look back years later and see how things were at some point in time — and how much we improved as people, right alongside how much the technology improved.

If building something together sounds like your thing, the Discord is where I hang out.